Bak’D
Project Overview
Bak’D is a conceptual identity for an independent French-style bakery. The brief was to create a welcoming and timeless brand that reflects the quality of traditional French breads and pastries. The identity was designed to communicate warmth, simplicity and a more intimate bakery experience.
Design Approach
I explored a soft, warm colour palette to create a calm and inviting atmosphere. The visual direction focused on understated typography and a considered layout to reflect the bakery's emphasis on quality and simplicity. The identity was intended to feel approachable and timeless, supporting a brand that celebrates traditional baking rather than an extensive range of sweet treats.
Software and Process
The process involved exploring the bakery's personality, visual references, colour choices and typography before developing the identity across relevant brand applications. Using a combination of Adobe Illustrator and ProCreate I developed the logo and refined the typography, layout and supporting brand elements. I then applied the identity across relevant brand applications, using mock-ups to demonstrate how the branding could work across packaging and promotional materials.
Final Outcome
Branding applications and presentation mock-ups.
A consistent visual style reflecting the bakery's welcoming character.